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Shop Local, Shop Southend-on-Sea Campaign

Shop Local, Shop Southend-on-Sea logo

Why shop local?

Nationally there has been a movement to ‘shop local’. There are many advantages of shopping local, including:  the spending will boost the local economy; it may be an ethical choice for those with environmental consciousness; local independent shops tend to sell quirky, one-off gifts; one might get a better deal or some good service/advice from local traders; some even offer try before you buy; and many local shops act as mini communities so by shopping local you are supporting /building communities. And from a COVID perspective it requires less traveling and therefore less risk.

Southend-on-Sea Borough Council have launched the ‘Shop Local, Shop Southend-on-Sea’ campaign, to highlight and promote the wealth of excellent local businesses our shopping districts have to offer.

What’s in the campaign?

The council plan to run the media campaign through to Christmas and possibly extend it into the spring of 2021. As part of ‘Shop Local, Shop Southend-on-Sea’, the council:   

  • Have produced a set of ‘Shop Local, Shop Southend-on-Sea’ digital assets. This includes a short video showcasing the shopping offers across the borough, localised posters referencing key shopping areas and digital toolkits for social media. All posters are available digitally and can be downloaded for display by businesses
  • Plan to run the media campaign through to Christmas and possibly extend it into the spring of 2021
  • Plan to incorporate national Small Business Saturday UK (5 December 2020) in the campaign, to promote Southend’s independent businesses to a wide audience
  • Plan to run Southend’s Best Festive Business Competition (from November to Christmas) to generate festival spirit and much needed custom for local retail businesses and all.

How can you be involved?

If you are a local business, use this campaign to promote yourself by downloading and displaying the poster, and sharing social media posts about your participation and special offers, where applicable. Please use the Facebook hashtags #shoplocal #shopsouthend

If you are a customer, support our businesses by shopping local and sharing your great local shopping experiences on social medial with hashtags #shoplocal #shopsouthend